Porklane; DIY sales chain

12 07 2017

Door Josien Kapma

Josien Kapma
FarmHack Kennismobilisator. Voormalig melkveehouder en specialist in online interactieve leertrajecten.

Porklane; DIY sales chain

How to get farmers to deliver more directly to their customers? Data and tech enable a shorter supply chain. The team Porklane prototyped an online marketplace for the activities performed in the supply chain, that farmers can then book as a service.  Porklane: the DIY sales chain.

Uber matches supply and demand for taxi rides, AirBnB for beds, let’s do the same for supply chain services like transport, slaughter, packaging, cold storage. This was the leitmotif of the largest, and youngest team at our AgriVision Hackathon. Their reasoning: If we can make capacity and demand for services transparant, the platform operates as a market and the farmer chooses and calculates his price for the retailer.

Talent-rich in geospatial design and visualization, the team integrated within Porklane an aide to find clients through geospatial precision marketing. The consumer can trace his product back through the chain.

Porklane representative Paul van Zoggel: “With the whole supply chain getting more digital and connected, we need every player in the supply chain to get up to speed;  when a farmer doesn’t make his own data driven decisions, somebody else will do it for him  – but in their own interest…”

Read more on the microsite of Porklane or view the pitch slides below.

This is part of a series about the results of the AgriVision Hack 2017 organized by FarmHackNL. These are all posts in the series:

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